LORDSTOWN, Ohio (AP) - General Motors Co. has launched its Chevrolet Cruze compact sedan at its factory near Youngstown with a parade of red, white and blue models.
Ohio and union officials were on hand along with employees for Wednesday's event in Lordstown. GM North America President Mark Reuss (ROYS') arrived in a red Cruze with Gov. Ted Strickland, telling the crowd that "the rebirth of the American economy starts right here at Lordstown with a world-class, high-volume car built in the heartland of America."
The Cruze goes on sale this month in U.S. showrooms, with a starting price of $16,995. The car is about the size of a Ford Focus or Honda Civic and replaces the Chevrolet Cobalt.
It is expected to achieve up to 40 mpg on the highway thanks to a 1.4-liter turbocharged engine.
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