Running late and missing your flight might cost you more than just time wasted at the airport.
Travelers flying with Southwest Airlines will soon have to pay a fee for not cancelling a ticket before a missed flight. Currently, Southwest allows customers who don't use their ticket to apply the price toward a new ticket, but that will change come next year and you'll pay for missing the flight.
"By our research, customers understand that we all could benefit - customers and the company - from the opportunity to resell a seat," Southwest CEO Gary Kelly said to the Calgary Herald. "Once the airplane takes off and (a seat) is empty, we can't ever reclaim that."
The airline says that by adding the fee, it can reduce no-shows and pull in more revenue.
Southwest has not given an exact date for the change nor has it said how much the fee will be.
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