Toledo built Jeep Wrangler graces the showroom floor at the 2014 North American International Auto Show (NAIAS).
And its design sticks to its heritage. It's a design and sales model that has remained relatively unchanged since 1941.
"We've been having year over year increases. And we've actually had eight record months in 2013, with May being an all-time sales record for Wrangler," said Becky Blanchard with Jeep Marketing.
It is preview week for the auto show, and auto companies are there to reveal the newest designs.
"Has to be all about interior, that wow-factor we talked about. And, on top of that, it has to have the finest level of technology and sophistication," said Chrysler's Brand CEO and President Al Gardner.
For Chrysler, the unveiling of the 2015, 200 S marks this year's centerpiece.
"Everything we've done, and everything we've invested in this product, is designed to set it apart from the competition," said Gardner.
Gardner says this new design is meant to get back to the roots of Chrysler.
"We drifted away a little bit. But under the tutelage of Sergio Marchionne, we've been able to get that back into what we do everyday," explained Gardner.
The 200 S will have a sticker price starting at around $22,000.
There is every major name in the auto industry represented on the showroom floor, and people have come from all over the world the get a glimpse of the new wares.
The ideas are as simple, or as unique as the designers could imagine.
The entire showroom at the Cobo Center doesn't disappoint. It opens to the public starting Friday, Jan. 18.