Cheerios ad featuring mixed racial family ignites backlash

A still from a new, controversial Cheerios commercial.

The great debate over race continues in America, all thanks to Cheerios.

General Mills' newest commercial for the popular breakfast cereal has made sch a big wave online that the company has disabled comments on the video's YouTube page.

The advertisement, airing nationally, features the child of a biracial couple asking her white mother if Cheerios is good for the heart. When her mother says yes, the girl then approaches her napping, black father and pours the cereal on the left side of his chest in a playful attempt at helping his heart.

When the video, posted to the company's YouTube channel, began received at outpouring of ugly, negative remarks, General Mills shut down the comments section.

According to Adweek, prior to closing, the comments section included harsh references to "Nazis, 'troglodytes' and 'racial genocide.'"

Facebook users have taken to the cereal's fan page to both jeer and cheer the video and its surprising backlash. Some say the commercial is "digusting" makes them "want to vomit," while others applaud the advertisement's approach on "keeping it real."


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