As it begins slashing prices, Kroger says it will stop honoring double coupons at its Toledo-area stores.
The move goes into effect May 1, but the grocery giant says reduced prices for several items will officially be in place as of April 2. Stores began cutting prices on March 3.
"Kroger is reducing a significant number of produce prices," the company wrote in a statement. "These lower prices also will encourage customers to icnrease the amount of healthy, nutritious produce in their diet."
The company says focusing on lowered prices benefits all customers instead of a small percentage that use paper coupons. It says it is evolving to meet the needs of modern-day shoppers.
Kroger will continue to accept manufacturer's coupons, valid printables, and electronic coupons at face value. "Less than 2% of all customers are what Kroger categorizes as 'heavy coupon users,' and 86% of customers are not even using double coupons at all," according to the statement.
Other Kroger markets, including Cincinnati, made the change to discontinue use of double coupons last year.