Party's Over: Four Loko among malt beverages to remove caffeine
Wed, 26 Mar 2014 04:36:05 GMT —
Ohio's Attorney General announced Tuesday that he and attorney generals from 19 other states had come to an agreement with a malt beverage that has created controversy over health effects.
, with Phusion Projects, requires the manufacturer to stop producing caffeinated alcoholic beverages including Four Loko.
A monetary settlement was also agreed upon. Ohio will receive over $23,000 of the pay out.
Phusion will also have to adjust how it markets and promotes its non-caffeinated flavored malt beverages.
The deal resolves allegations the company marketed and promoted its alcoholic drinks to underage consumers.
"What Four Loko did in marketing their products and encouraging irresponsible behavior by underage kids is simply unacceptable," said Ohio Attorney General Mike DeWine. "This agreement will put a stop to these practices that encouraged young people to consume their beverages in an irresponsible way."
Phusion was also accused of promoting dangerous and excessive drinking habits, promoting the misuse of alcohol, and failing to disclose the effects of drinking alcoholic beverages that contain caffeine.
Several other mandates were agreed that Phusion could not:
- Hire underage persons, or actors under the age of 25, to promote alcohol products
- Hire models or actors for its promotional materials that are under the age of 25 or that appear to be under the age of 21
- Use names, initials, logos, or mascots of any school, college, university, student organization, sorority, or fraternity in Phusion's promotional materials for its alcohol products
- Distribute, sell, provide or promote merchandise bearing the brand name or logo of flavored malt beverages to underage persons.