If you own a pair of Reebok toning shoes, then you may be in for a refund.
The athletic shoe and clothing company will have to pay $25 million in customer refunds to settle charges by the Federal Trade Commission that it falsely advertised its toning shoes. The company claimed just by walking in their shoes, customers would see 11% improved muscle tone in the calves and hamstrings, and 28% in the buttocks. As part of the settlement, Reebok is prohibited from making some of these claims without scientific evidence. The Federal Trade Commission says the claims were untrue, and the ads were deceptive.
Settling does not mean we agree with the FTC TMs allegations. Dan Sarro a Reebok spokesman, said in a statement Wednesday. We have received overwhelming enthusiastic feedback from thousands of EasyTone customers.
The lawsuit is not the first surrounding toning shoes. Companies like New Balance and Skechers have also faced lawsuits in their advertising claims. This case however, is the first time the government has stepped in.
We think this is a real victory for consumers, said Dana Barragate, an FTC attorney in the case. We hope it sends a message to businesses that if they are going to make claims they must be justified.Watch Reebok EasyTone Commercial
The American Council on exercise studied the shoes with the University of Wisconsin at La Crosse, and found no advantage with wearing the shoes over regular tennis shoes.
There was essentially no differences between wearing normal running shoes and any of the toning shoes, according to Dr. Cedric Bryant, a Chief Science Officer with the American Council on Exercise.
Reebok has now agreed to stop claiming the shoes can improve muscle tone. The sneakers themselves however, will remain part of the Reebok brand.
What do you think about the lawsuit? Do you own any of the EasyTone shoes? Did you see any positive results from wearing the sneakers?
Read more: Boston News