More and more states are banning cigarette smoking, and electronic cigarettes are picking up steam, or literally, "vapor."
But as tobacco companies enter the e-cig market, Senator Sherrod Brown (D) Ohio, wants to make sure that "big tobacco" can't advertise the smoking alternative like they did for cigarettes in the 1960's, especially to minors.
"There goal is to find 10,000 or 20,000 more smokers a week in this country. And the way they do that is go after 13-year-olds, and 14-year-olds and 16-year-olds," says Brown.
Tobacco companies are getting into the e-cigarette field because so many traditional smokers are turning to the electronic option to quit.
"They've definitely lost a lot in sales.That's no secret," says Cody Beaver, with Revolver Electronic Cigarette.
And more people are quitting every day.
"I've been working out a lot and hitting the treadmill, and as soon as I get off it's like I can't even breath. It feels like my chest is going to collapse," says Ben Fish.
Ben was a smoker for 13 years, and has tried to quit a few times, but kept going back.
He says," It's an addiction thing. I get nervous and almost break into a cold sweat."
He says with e-cigarettes, he can get the nicotine, even in tobacco flavor, without some of the other harmful results from ingredients in cigarettes.
"Studies have shown it's similar to caffeine," explains Cody Beaver. You might get an elevated heart rate or a little more energy."
Although no regulations exists currently, stores like revolver, that market the e-cig, say they already adhere to an unspoken rule of not selling to minors.
"I have not heard of a single e-cig vendor who has sold to minors and openly does that," says Beaver.
But he says they welcome legislation making it official.
Senator Brown has asked the FDA to introduce some type of regulations in the near future.