TOLEDO â?? Getting soaked with ice cold water for charity is in vogue, and NBC 24's Will Kunkel has more than done his part.
The idea's easy: Take a bucket of ice water, dump it over your head, record it and post it on social media. Then call out â?? or challenge â?? your friends, strangers, even celebrities to do the same within 24 hours or pay up for charity.
The movement has swept the nation in recent weeks, popping up on Facebook news feeds. It began when friends and family of former Boston College baseball player Pete Frates started it to raise awareness about Lou Gehrig's disease. Frates was diagnosed with the degenerative nerve disease, also known as ALS, in 2012.
The challenges, along with other goofy notions like a "makeup-free selfie challenge," are raising tens of thousands of dollars for charities.
Sports Director Will Kunkel was called out, so he did like any other warm-blooded person would do: get soaked with frigid water. Before getting his ice bath, Kunkel called out some buddies to join in the fun with the next 24 hours: Mike Greenberg and Mike Golic of ESPN, Billy Dec of Rockit, Jim Nelson of KVRR, Anthony Bellino of The Morning Blitz on AM1230, and 13abc Sports Director Dave Holmes.
24 hours. Ready? Go.
(The Associated Press contributed to this article.)