Too racy? Push-up bikini top targeted towards young girls
Mon, 28 Mar 2011 17:19:07 GMT —
Abercrombie & Fitch is known for its racy advertisements for adults and teens, but now, some parents are crying foul saying the outfitter has gone too far.
What's all the fuss about? A padded swimsuit top marketed towards young girls as a push-up bathing suit.
"Ashley Push Up" triangle bikinis are part of the current spring line for Abercrombie Kids, a division of the company Abercrombie & Fitch , which is known for its racy ads targeting teens.
Push-up bras and bathing suits are not unusual, but the store's latest product shocked many parents as it is targeted towards girls as young as seven years old. Many parents say the swimsuit is too racy for children, and claim the company has gone too far by trying to sell the push-up bathing suits to young girls.
"I just don't think that there's a reason for 7-year-old girls to be worried about having their body look good. They should be playing," said parent Allie Ellis.
See more about the controversy in this clip featured on NBC's The Today Show Monday morning.
One professor says products such as the Ashley bikini top are actually dangerous for girls. "It gets young girls to think about themselves in sexual ways before that is developmentally appropriate," said Professor Gail Dines. "It sends out really bad signals to adult men about young girls being appropriate sexual objects, and objects of sexual desire for young men."
This isn't the first time the company has drawn anger from parents. Check out this article from 2002 when the retailer was under fire for a line of underwear.
The company released a statement saying it has removed the words "push-up" from the description of the top on its website. But the padded tops are still available.
Do you think the swimsuit is too racy for children? Do you think the company should stop selling it? Or do you think parents should take responsibility for what their kids wear? Does Abercrombie & Fitch cross the line? Do you buy clothes for your kids there? Leave your thoughts below.