New Coca Cola soda aimed at fighting obesity
Thu, 12 Jun 2014 19:55:20 GMT —
Coca Cola plans to launch a new, low-calorie soda later this year in Europe and it may just help in fighting obesity.
The beverage maker will begin selling Coca-Cola Life, a new soft drink sweetened from natural ingredients rather than artificial sweeteners. It will launch in the United Kingdom in September.
The company said the new version of its soda is in an effort to tackle obesity.
â??With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories,â?? said James Quincey, Coca-Cola Europe. â??It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.â??
Coca-Cola Life will be sweetened with a blend of real sugar and naturally-sourced Stevia leaf extract. A 330ml can of soda will contain 89 calories.