Racial prank stirs trouble for McDonald's

An online prank against the those at the Golden Arches has many African-American customers voicing their disapproval and has the popular fast-food chain crying foul.

McDonald's sent a message to the world on Twitter Saturday saying an online hoax against the company was "senseless & ignorant." Over the weekend, a photograph (pictured here) was circulated on the internet, telling customers that African-American would be charged $1.50 extra "as an insurance measure due in part to a recent string of robberies." The image was printed on what looks to be an official McDonald's memo posted in the window of a restaurant.

Many internet users retweeted the photo, using the words "Seriously McDonald's," to express their disapproval of the burger chain.

In response, McDonald's sent a tweet of its own on Saturday: "That pic is a senseless & ignorant hoax McD's values ALL our customers. Diversity runs deep in our culture on both sides of the counter."

Yet, users on Twitter continue to send the fictitious photo out to followers with the message "Seriously McDonald's." So many, in fact, that "Seriously McDonald's" began trending over the weekend.

This isn't the only setback for the burger giant. Recently, McDonalds CEO Jim Skinner was forced to defend the company's renewed use of the Ronald McDonald mascot to appeal to children, after critics said the restaurant's fat-laden burgers and fries endanger kids' health.

It's not clear who created the hoax image. It appears to have first showed up on the popular 4chan message board, and it was posted last year on an anti-McDonald's blog.

Read more at Yahoo! News .

What are your thoughts on this prank? What should McDonald's do, if anything, to smooth things over with customers? Share your thoughts by leaving a comment below, or by weighing in on our Facebook page .